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Fresh bmw 5 series to launch in 2010

With an entirely new platform and striking new design in the exterior, the BMW 5 Series is set to be unleashed in 2010. Generally speaking the engineered designs is a huge departure from the present yet ever intriguing E60 5 Series. The “flame surfacing”, however, is remained as is. It is BMW’s design play of concave and convex shapes.

Some of the new BMW 5 Series’ design cues are adopted from the current 3-Series. Examples of these are the rear lamps and v-shaped hood lines that extend down into the front grille bumper fascia, and the coupe-like roof-line that expands down into the quarter panels and luggage lid. In effect, the abhorrent “bangle butt” is gone.
BMW indeed continues to offer its customers a more advanced technology built vehicles as it makes the new BMW 5 Series with more striking appeal to the public. A Flex-Ray high-speed vehicle network architecture (for more agility), new torque splitting all-wheel-drive (which also known as Dynamic Performance Control), refined I-Drive (for an additional driving aid), and a light-hybrid engine system are just few of the new high technology features that come along with this vehicle. As to the engine, the new M5 will retain its V10. It will, however, come with increased horsepower and an 8-speed dual-clutch gear box (i.e. DSG).
The Auto Motor Sports Sweden insider gave the scoop on this new BMW 5 Series and the scoops on the new features were visually presented through computer renderings created by Radovan Varicak, an AMS illustrator.
About the BMW 5 Series
Manufactured by German auto maker BMW starting 1972, the BMW 5 Series is a mid-size luxury car and is also considered an executive car. Now on its fifth generation, the vehicle is currently sold under the body styles of sedan and touring.
The name “5 Series” was derived from its being the fifth of the “new series” cars after the fame of V-8 and Isetta. The “New Class”, the “New Six” 2500/2800/Bavaria and the CS were the preceding models of the 5 Series. It was built with the aim of replacing the smaller New Class sedans and leaving the coupes as the company’s low-end model.
The Series’ body was patterned on the Bertone 1970 BMW Garmisch 2002ti Geneva show car and was styled by Marcello Gandini. He also styled tow other cars tha thave similar designs: the Fiat 132 and the Alfa Romeo Alfetta.
Now there are already 5 generations of the 5 Series. Their identified chassis numbers (EXX) distinguishes them from one another.
The 5 Series was the one that initiated the German auto maker’s tradition of being named with a three-digit number. In the case of this vehicle, the first digit represents the model, and the following two digits are usually representing the size of the engine in deciliters. The main distinguishing characteristics are the last two digits. To define the fuel type used by the vehicle as to petrol or diesel, additional letters or words may be added to the end of the three-digit number. These added letters or words also identify engine or transmission details, and the body style.
With BMW New Class 1500-2000 as its predecessor, all 5 Series vehicles are available with quality assured BMW headlight. These vehicles are similar to Audi A6, Jaguar S-Type, Lexus GS, Mercedes-Benz E-Class, Cadillac STS and Volvo S80.

Volvo set to launch massive uk ad campaign for c

Volvo Set to Launch Massive UK Ad Campaign for C30

At the 2006 Paris Motor Show, Volvo unveiled their smallest car to date – the three-door, four-seater hatchback C30. The vehicle also became one of the reasons for Volvo’s reentry to the 2007 Montreal Auto Show. Currently, the C30 is about to be launched in the United Kingdom and Volvo is about to commence their biggest ad campaign in more than ten years.

The Volvo C30 is aimed at the younger generation of car buyers and the said ad campaign will be aimed at the mentioned age bracket. The C30 needs all the push it can give especially since it is going up against popular brands such as Alfa Romeo, Audi and Volkswagen.

The ad campaign is now seen as one of the most radical steps that Volvo has taken in recent memory. With a national advertising campaign, it seems that Volvo has pulled all the stops to give the C30 significant boost going into the UK car market. Volvo will us the “What do you think?” tagline in their ad campaign which will cover television, print, outdoor, and digital mediums. The ad campaign will be launched on May 4 and is primarily aimed to gauge the opinion of the motoring public concerning the Volvo C30.

The first 18 days of the ad campaign will see Volvo covering different mediums in order to promote the C30. After that initial salvo, Volvo will then start to design the four and a half months of advertising the special model features found on the Volvo C30. At these ad campaigns, one of the attributes of the C30 that will be highlighted is its fuel efficiency. This is, of course, aimed at car buyers who are concerned about the increasing threat of global warming. Its small size, while giving the C30 good fuel economy also allows the vehicle to navigate around urban areas.

Anita Fox, the head of marketing communications for Volvo UK touts the C30 launch as the boldest advertising endeavor ever taken by Volvo. “The C30 launch heralds Volvo’s most radical marketing campaign ever. It had been designed to captivate a much younger, marketing savvy, target audience, and breakout of the traditional Volvo values that are not relevant to this audience,” says Fox.

The ad campaign when launched can be likened to a Volvo clutch when engaged for it then unleashes the power of the engine. The same can be said for the ad campaign which when launched will unleash the advertising power of Volvo. The ad campaign will begin with 10 second television ads, then a longer 20 second ads will be shown all over UK. During the same time, Volvo will also use colored print ads will be posted on selected daily, weekly, and monthly publication. Outdoor posters will also be used by Volvo in the promotion of the C30. All of these will encourage consumers to visit Volvo’s Freewill website where they will be invited to post their comments on the C30.

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